The High Roller in Las Vegas isn’t your average Ferris wheel. And it’s not really a Ferris wheel; it’s an observation wheel — the biggest in the world at a staggering 550-feet-tall. Yes, you read that right: 550 feet. That’s nine feet taller than the Singapore Flyer and 107 feet taller than the London Eye. It currently holds the Guinness World Record for largest observation wheel. Located at the heart of the Las Vegas Strip, the High Roller is the focal point of the $550 million open-air shopping, dining and entertainment district, The LINQ Promenade. It’s a sight that can’t be missed. Literally, you can’t miss it. The High Roller is comprised of enclosed and air-conditioned transparent pods holding around 40 passengers each. The pods are roomy with a couple benches and the ride is smooth, not typically bothering those with a minor fear of heights. From boarding to exit, the entire experience is about 30 minutes long (be sure to hit the bathroom before you board). Along the way, you enjoy in-cabin video and music shows while witnessing a truly unparalleled 360-degree view of Las Vegas both day and night. With panoramic views of the Strip, the valley and the mountains, there’s something to see from every angle. But the southwest corner (your immediate right when you enter the pod) offers the best Strip views at the highest point. If you happen to nab this sweet spot, be courteous to other riders. There may be up to 39 other people riding with you in your pod. They want photos too. The High Roller is accessible from The LINQ via multiple entrances, including a back porte cochère off of LINQ Lane. The Las Vegas Monorail, meanwhile, cruises right in front of the High Roller with convenient stops at both the Flamingo and The LINQ. To board the High Roller, guests pass through a building, which includes interactive elements, bathrooms and a bar and lounge. The building also has a hospitality area with outdoor patios, which can be reserved for catered private parties of up to 500 people. Just as the High Roller has transformed the Las Vegas skyline, a ride inside it may transform you. After a spin on this wheel, your view of Vegas will likely never be the same.